Periodont by Castone

In the Spring 2021 semester, MMB students were tasked with identifying an unmet need, creating an innovative solution for it, and developing a business model canvas. Students performed primary and secondary research to determine scientific and technical feasibility, market and sales, and financial and operational information relevant to their product and business plan. 

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The Catstone team determined that feline periodontal disease as a major unmet need in veterinary health as preventative measures are inefficient and prophylactic actions are costly for cat owners. The team identified a patent for a prebiotic technology that can be applied to oral microbiome in order to improve oral health. Using this technology, the team developed a business plan for a cat treat with the patented prebiotic formulation to reduce the likelihood of periodontal disease and improve gingivitis, halitosis, and plaque tartar buildup. 

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